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It opened up shop in 1994, before the town’s revitalization really began to hits its stride. CloseEmbark on a new adventure on this first phase of walking trails that sprawl throughout our 40-acre campus. The trails are currently 1.2 miles and take folks through the woods and along Gashes creek. CloseThis is where packaged beer gets loaded onto trucks and makes its way out into the world. This wide front porch is a great spot to get your bearings, snap a photo, and enjoy a pint from the Taproom when the weather is nice.
Year-Round Beers
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In addition to two bars, street-side seating, and a mezzanine, this location will also offer a food hall, with four different stalls to choose from. For smaller crowds of 100 people or less, they’ll be opening The Barrel Room in spring of 2020. It’s described as “posh without being stuffy, casual without being boring.” The room has a catering kitchen and a private bar in a setting that puts guests right in the middle of the company’s aging barrels. Their official Event Center features a main floor, a mezzanine, and a rooftop beer garden. It can accommodate up to 300 people for a seated dinner, and includes a stage with full audio and visual technology capabilities.
DOWNTOWN TAPROOM
Asheville’s breweries list is not only extensive, but choice, from nationally recognized brands like Sierra Nevada and New Belgium to local stars like Wicked Weed and Hi-Wire. Highland has five professional-grade, sand Volleyball courts that are located in the Meadow, our outdoor guest space. Join a league or check if pick-up games are available on our Recreation page. Close Sign in for volleyball or ask a question at the Outpost, our outdoor store and check-in point. CloseOur production brewhouse is a 50-bbl system with 26 fermentation tanks. This is where we brew Gaelic, AVL IPA, and our whole portfolio of beers.
Go Local Asheville
Wong and McDermott liked the balanced flavor of the English brown ale base but didn’t know the creation would be “it” as far as a flagship brew went. Wong says that status came along more naturally and actually dawned on him a few years into Highland’s run when he was ready to try new things and possibly take the brewery in a different direction. After visiting North Carolina for the first time, Senior Writer Jonathon Engels and wife Emma spent 2 years exploring Western NC in search of a homestead property.
You can take your pup for a hike on Highland's hiking trail, play a game of volleyball, or challenge a friend to a round of disc golf. And when you need something to toast your victory with, you’ll have around 20 options to choose from. There, they created such beverages as Celtic Ale (later Gaelic Ale), St. Terese’s Pale Ale and Oatmeal Porter, which were served upstairs at Barley’s and bottled by hand for local distribution. The facility also has a concert stage, taproom, event venue, rooftop bar, and massive outdoor space.
Highland Brewing was founded in 1994 by retired engineer and entrepreneur Oscar Wong, establishing it as the pioneer of Asheville, NC’s now booming craft beer industry. Proudly regional, Highland’s beers are distributed in North Carolina, South Carolina, Virginia, Tennessee, and Georgia. Highland is committed to quality and sustainability, boasting the sixth largest solar array in an American craft brewery. Today, the company is led by Wong’s daughter, Leah Wong Ashburn, and serves as the largest independent, family-owned, and operated brewery native to the Southeast.
New York Times
Located in a rehabilitated manufacturing facility in East Asheville, the brewery affords space for visitors to enjoy limited release beers, walking trails, volleyball courts, and live music. In spring 2021, the brewery opened their second taproom and returned to downtown Asheville. The Downtown Taproom within the S&W Market, Asheville’s first food hall, is a great spot to try a taste of the city.
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Beer
Highland Brewing likes to see itself as a business incarnation of the American dream. Of all the myriad North Carolina breweries, it’s the largest “native” craft beer producer, and remains one of the top breweries in Asheville. Close The Meadow is our tree-lined outdoor space featuring a seasonal bar, live music, and special events. CloseOur Event Center houses three levels of industrial chic private event space with soaring ceilings, expansive windows, a stage, a mezzanine, two bars, and more.
Asheville’s craft beer footprint has grown exponentially since Highland came onto the scene in the mid 1990s. When Wong began his craft beer journey, he was largely brewing alone. Almost 30 years later, around 40 other Asheville breweries have joined the party. In 2006, Highland moved operations to its current East Asheville location, where they’ve since expanded their footprint to include a multifaceted brewing campus and all-around entertainment destination. Now in addition to grabbing a pint or flight in the taproom, you can also have a brew at The Meadow, where there’s a second bar, plus a stage for live music, shady table seating, frequent food trucks, and a lush lawn.
As a perennial feature on Asheville beer tours and one of the city’s best breweries, Highland Brewing Co doesn’t really need to do much more to get noticed. And yet they do, with their many community-minded and environmentally aware initiatives. In 2020, Highland will also be opening a second site in downtown Asheville, at the S&W Cafeteria.
“But I changed my mind when I visited New Belgium [Brewing Co. in Fort Collins, Colo., circa 2000]. They said, ‘Fat Tire [Amber Ale] is 87% of our business.’ At the time, Gaelic Ale was two-thirds, maybe just over 50% of ours. These humorous recollections and other memories are on Wong’s and Wong Ashburn’s minds this year as Asheville’s longest-running brewery celebrates its 30th anniversary. Ashevillebreweries.comthrives to provide an ethnography of the beer scene surrounding the Asheville area. Wong says that the company began as a hobby in the basement of Barley’s Taproom.
She officially joined Highland in 2011 and became company president in 2015. Under her leadership, the brewery underwent a brand refresh in 2018, trading bagpipe-and-beer-toting Scotsman “Scott” for a crisp, clean, compasslike logo. Wong is quick to rattle off facts and figures from those early years but otherwise notes he isn’t much interested in revisiting the brewery’s past.
Xpress editors are determined to moderate comments to ensure a constructive interchange is maintained. All comments judged not to be in keeping with the spirit of civil discourse will be removed and repeat violators will be banned. Thank you for being part of this effort to promote respectful discussion. Her tenure has also overlapped with large enterprises such as Anheuser-Busch InBev and Kirin Holdings purchasing numerous smaller craft breweries. Wong and Wong Ashburn confirm that Highland has indeed fielded offers from so-called “Big Beer” and has received pitches to buy other breweries. Neither avenue is appealing to the Highland ownership team, and there’s also zero interest in establishing taprooms outside Asheville.
Highland also offers brewery tours for those who want to learn more about how some of the best beer in Asheville is made. Join us downtown Asheville in our second taproom space on the mezzanine of the S&W Market, Asheville’s first food hall. Enjoy a Highland beer and a taste of the city from local all-star food vendors on the market’s first floor. While the rooftop bar and events center were completed before 2020, the outdoor spaces now include popular volleyball, disc golf and cornhole areas.
The rooftop beer garden offers views of the Blue Ridge Mountains. Create an industrial chic event in Highland Brewing’s bi-level Event Center with soaring ceilings filled with natural light. The main bar features Highland’s full line up of year-round and seasonal beers. The space is connected with stairs and an elevator and is also equipped with a catering kitchen, stage, and full AV equipment perfect for speakers or presentations. Today, Gaelic Ale can be found in nearly every area taproom, grocery store and even most gas stations. And considering how IPAs have come to dominate the craft beer industry, it’s all the more remarkable that such an unusual style helped put Asheville on the map.
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